A clear plan.
A more useful website.
A practical approach to organizing your website before design and development begin.
A successful website starts with agreement on who it serves, what visitors need, and how your team will keep it useful.
Bring the right people together.
Involve the people responsible for leadership, operations, technology, and communications. Agree on the audiences, tasks, and outcomes the website must support.
Make information easy to find.
Map the main navigation and group related content into clear categories. Give each topic a primary home so visitors can find answers without reading the same information in several places.
Create a consistent experience.
Align the logo, typography, colors, page layouts, and navigation with your organization’s identity. Use shared layouts so new content feels like part of the same website.
Prepare for launch—and upkeep.
Decide who will write, review, and maintain each section. Gather the text, images, and documents, check them for accuracy, and agree on a regular review process.
Adapted from Cyzap’s site planning, layout planning, and content development approach.
Let’s make your next move a smart one.
Tell us what you need to accomplish. We’ll help you find the right solution.